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France Televisions and Amaury Sport Organisation have extended their agreement until 2015 Sunday for the retransmission of the Tour de France, announced Sunday Daniel Bilalian, sports director of France Television. “We had an agreement until 2013 inclusive and was extended for two years until 2015 included,” said Mr Bilalian.
In addition to the Tour de France, the agreement, the amount was not disclosed, involves several other sporting events including the Dakar and Paris-Roubaix with cycling clothing.
It was signed Sunday to mark the arrival of the Tour de France in Paris by the presidents of France Televisions Rémy Pflimlin Amaury Sport Organisation and Jean-Etienne Amaury.
“This is a historic partnership,” said athletic director of France Televisions, stressing “quality” of the Tour de France this year.
“There are a Tour de France full of uncertainties, contingencies, failures, achievements,” he said. “It contributes significantly to a hearing, which was stable for several years, has seen a renewed interest this year,” he said.
“We are on an average customer the afternoon of 4-5000000, with peaks at 7 or 8 million in the mountain stages,” he said.
“It’s a simple moment of collective joy from the French,” said Mr Bilalian, noting that about 15% of viewers “are not necessarily fans of cycling,” but look at “the turn of France.”